Lamborghini Urus
Lamborghini Urus at a Glance
Do you have a need for speed and relish taking the wheel of a fun-to-drive, high-performance sports car and heading to the track? Do you also have a family or require a vehicle that can easily take on all the daily tasks for your life near Sterling, VA, Washington D.C., Baltimore, MD, or Alexandria, VA?
Consider the Lamborghini Urus, the world’s first Super Sport Utility Vehicle (SSUV). It offers the best of both worlds: the beastly performance of a super sports car and the versatility of an SUV. Read this review from Washington Exotics to determine if the two-in-one Urus has what it takes to be the one for you.
STANDARD POWER OUTPUT
TOP SPEED
STANDARD ACCELERATION (0-100 km/h)
STANDARD DRIVE MODES
21-SPEAKER BANG & OLUFSEN SYSTEM
REAR-SEAT ENTERTAINMENT SYSTEM
HUMAN-MACHINE INTERFACE
Meet Your Intrepid Co-Adventurer
PRESENCE
You want to drive a car that’s as unique and daring as you—one that’s equally adept at handling daily commutes, school and sporting event drop-offs, and family vacations. That said, you also desire the sophistication of luxe materials to elevate your driving experience. The obvious choice is the Lamborghini Urus.
Lamborghini DNA
Lamborghini offers a 3-model Urus Super SUV lineup that personifies the ideal blend of sporty and elegant: the Urus S, Urus SE, and Urus Performante. Each presents a muscular, sculpted, aerodynamic physique that is undeniably Lamborghini. While sharing many similar features, the Performante’s stance is lower. Meanwhile, the Urus S offers versatility by fusing superior performance with everyday drivability. Regardless of which model you select, Lamborghini gives the power of choice in its Standard, Option, and Ad Personam programs.
The driver-centric cockpit, with its aeronautic-inspired layout, is designed for comfort and ease of use. Your luxurious inner sanctum offers the ultimate driving experience, made all the better with furnishings and finishings that reflect your good taste and personal style.
Ad Personam
Through Lamborghini’s Ad Personam program, you can completely customize your Urus so it’s truly yours and one-of-a-kind. Tailor your Urus to mirror your personality by choosing every aspect of the exterior: from a nearly endless palette of shiny and matt paints, wheels and rims in various sizes and finishes, and even the color of the brake calipers.
The interior of your Urus may feature unicolor or bicolor Alcantara® or leather, with stitching, trim, and seat belts that match, contrast, or complement your chosen shades. Whether you choose bright and bold or understated and elegant, your Urus will be like you: timeless.
ATHLETICISM
The beating heart of the Lamborghini Urus provides the necessary power and enthusiasm to go anywhere without limitations. Add to that its driving dynamics, and you can steadfastly tackle any terrain. After all, what's more exhilarating than unbridled freedom?
Pure Power
The Lamborghini Urus S and the Urus Performante equip the same 4-liter V8 twin-turbo engine, which generates an impressive 666 CV (657 horsepower) of power. Behind the wheel, you’ll experience quick steering, high-speed cornering, and reliable braking. The aptly named Urus Performante delivers maximum sports performance due to its substantially lighter weight, lower stance, and track-focused suspension.
Meanwhile, the Urus SE, the first PHEV (plug-in hybrid electric vehicle) version of this SSUV, delivers 800 CV (789 horsepower) while reducing emissions by 80%.
| Urus Model | Acceleration 0-100 km/h (0-62 MPH) | Top Speed |
|---|---|---|
| Urus S | ????????3.5 sec. | ????????305 km/h (189 MPH) | ????????
| Urus SE | ????????3.4 sec. | ????????312 km/h (194 MPH) | ????????
| Urus Performante | ????????3.3 sec. | ????????306 km/h (190 MPH) | ????????
Proving its off-road credibility, the Performante set a record on the Pikes Peak International Climb Road of 4,302 meters (14,115 feet) in 10:32.064, beating the 2018 record by nearly 18 seconds. The Lamborghini Urus smashes records while raising the bar and setting a new standard so that it could be referred to as the “ultra Urus.”
Driving Dynamics
With its permanent all-wheel drive, 4-wheel steering, active torque vectoring, and adaptive air suspension, you’ll enjoy optimal responsiveness and smooth handling in every environment. As a result, you and your Lamborghini Urus can venture forth regardless of terrain, from tackling your daily commute on the pavement to heading off-road into the rough.
The ANIMA selector offers six standard drive modes (three on-road and three off-road) to aid performance and ensure driving comfort and safety. The Urus Performante also adds a RALLY mode, specifically calibrated to take on unpaved surfaces like dirt tracks.
INTELLIGENCE
Innovative. . . Intuitive. . . Interactive. . . They all aptly describe the technology behind the engineering and equipped within the Lamborghini Urus. From top-notch infotainment to next-level safety systems, the Urus redefines the standard.
Connectivity Plus
The dual intuitive touchscreens of the Lamborghini Infotainment System III and three high-definition displays serve as your infotainment hub. Among its various features are:
- Smartphone interface
- Wi-Fi hotspot
- Haptic feedback
- Voice command/natural language recognition
- Connected navigation
Amplify your road trip playlist or track-day soundtrack through the Bang & Olufsen audio system, which features 3D sound, 21 speakers, and 1,700 watts. Passengers can also utilize the available rear-seat entertainment system to stream from their phones or through integrated Netflix.
Securing Your Safety
When you drive a vehicle with the soul of a super sports car, like the Lamborghini Urus, you want to be confident behind the wheel. Having a virtual, built-in copilot watching out for your welfare and that of everyone on board will ensure your peace of mind. The Urus offers three ADAS (Advanced Driver Assistance System) Packages: Urban Road, Full ADAS, and Highway. These safety systems provide a diverse array of features, such as:
- Adaptive Cruise Control with Stop & Go
- Lane Keeping/Lane Centering
- Speed Alert
These systems, among others, are designed to put your mind at ease as you put your Lamborghini Urus through its paces.
Lamborghini Urus vs. The Competition
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Lamborghini and Ferrari are most likely at the top of your mind when you think of driving thrills. Beyond their shared break-free mentality, one model fully embraces its title of high-performance SUV. The Lamborghini Urus better accommodates all aspects of your life while staying true to its racing roots.
Urus | vs | Purosangue |
|---|---|---|
| 312 km/h (194 MPH) | TOP SPEED | 310 km/h (193 MPH) |
| 5 | SEATING CAPACITY | 4 |
| Standard | IN-DASH NAVIGATION | Not Offered |
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Although the Aston Martin DBX707 claims to be “the supercar of SUVs,” the Lamborghini Urus counters with its Super Sport Utility Vehicle title. In this head-to-head comparison, they stand toe to toe in many ways. Ultimately, the Lamborghini rises above.
Urus | vs | DBX707 |
|---|---|---|
| 3 | MODELS | 1 |
| 1,700 watts | PREMIUM AUDIO SYSTEM | 800 watts |
| 3 | OFF-ROAD MODES | 1 |
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The Lamborghini Urus and the Bentley Bentayga serve as the definitive standard for their respective marques. Likewise, they offer extensive customization options to create a unique luxury vehicle. The Lamborghini Urus, however, delivers when it comes to performance, which the Bentley aspires to but finds just out of reach.
Urus | vs | Bentayga |
|---|---|---|
| 800 CV (789 HP) | MAX POWER | 650 CV (640 HP) |
| 3.5 sec. | STANDARD ACCELERATION 0-100 KM/H (0-62 MPH) | 3.6 sec. |
| 312 km/h (194 MPH) | TOP SPEED | 310 km/h (193 MPH) |
Make the Lamborghini Urus Yours
The Lamborghini Urus is designed not just for the brave but for the fearless, those who boldly go where others dare not tread—while maintaining a high level of sophistication. Does that sound like you?
Contact Washington Exotics today to arrange your test drive of the Urus. It’s time to see if this SSUV is your perfect companion for adventures near Sterling, VA, Washington D.C., Baltimore, MD, or Alexandria, VA, and beyond.
All of the tools you need to move forward with experiencing a new Lamborghini Urus for yourself are conveniently available right here online.
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